Posted on Jun 19, 2010 - 05:05 PM

Details

Client: Tag Heuer/Inflatable Creative
Creative: David McLagan - Words, Nick Sawyer - Pictures
Graphics, Production, Photoshop: Virgil Reality

Description

Past to Present Ad
This ad is an extension of the famous faces that Tag Heuer have been using over time to represent the brand. The brused metal transparency was shot and scanned. The lettering was then etched in via photoshop

Kirium Achiever Program
The Kirium Achiever Program was a sales initiative by Tag Heuer to have companies purchase Kirium watches for staff reward programs. The program was an integrated campaign that involved advertisng, the reward materials, product and a multimedia CD-ROM.

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