Posted on Jun 23, 2010 - 09:25 AM

Details

Clients: Various

Description

1. Developed a presentation on a brand new type of UI architecture for online billing.
2. Worked with Online Billing data files to set up extraction routines for billing data (XML, CSV, ASCII etc).
3. Analysed and evaluated software products and systems traditional and online for commercial viability or usefulness in company workflow.
4. Developed programs for internal file asset and data management.
5. Created UML use cased for online applications and programs.
6. Created Flow, Interaction and System Diagrams for Online Applications.
7. Created Site Maps and Requirements Documentation.
8. Created charting and data driven chart applications.
9. Created CD/DVD-ROM multimedia.
10. Developed Database Generated Web Sites for a number of direct clients.
11. Database: Worked on call centre databases for the Chalice Group call centre for Lincraft, Holden, Coles Baby Club and Ooh la la
12. Online Development: Designed the original CitiPower web site interface and information architecture.
13. Online Development: Designed the original Ticketek web site interface and information architecture.
14. PDF: Consulted on a PDF document system for Cingular.
15. Worked on the successful pitch for Tourism Australia and a number of others.
16. Consulted on Product Development initiatives and concepts for TrueLocal for News Digital Media.
17. Presentation and Design: Developed presentation designs and templates for all client facing materials for Fairfax Digital.
18. Product Management: Worked with the News and Finance Director at Fairfax Digital (f2 Network) to increase revenue, product range and yield of online advertising positions.
19. Business Development: Developed sales stories and presentations for online media sales and for the Fairfax Digital Alliance Program.
20. Developed strategies, inventory and programs for Online Media, increasing yields, inventory and value for Fairfax Digital.
21. Supported an online media team to increase their sales effort through concepts, media strategies and creative at Fairfax Digital.
22. Developed special online section strategies and presentations including ad types and placements for all Fairfax Digital web sites.
23. Developed a technology and business section strategy, presentation and advertising placements for the Fairfax Digital News Sites (Sydney Morning Herald and TheAge).
24. Consulted on requirements for the new CareerOne.com.au jobs portal and ran workshops to develop product and development requirements. Created supporting documentation and provided an analysis of the current product. News Digital Media.
25. Consulted at News Digital Media on Homesite to develop data taxonomy and methodology for clients to provide data simply in XML/CSV format.
26. Technical and Sales Documentation: Created written and visual content for approx 50 Online Guides covering 5 key aspects of the online network (General, Technologies, Products, Case Studies, Sites & Demographics). This included design, layout and production in PDF format, including hyperlinking between guides and online locations. For Fairfax Digital for their Ad Centre.
27. Interactive: Developed interactive online advertising, screen savers and CD-ROM material for Tag Heuer, Crazy John, BHP, Pfizer, Choice Magazine and HSBC and many more.
28. Created a requirements document for a competition engine for Federal Publishing.
29. Created a requirements document for a general classifieds engine for Federal Publishing.
30. Created a requirements document for managing filler ad inventory for Fairfax Digital.
31. Created, online, print, outdoor advertising production, flash, gif and graphics.
32. Sales Programs: I helped to develop the IT Whitepapers PDF lead generation program, for the technology section of the Fairfax Digital News Sites (Sydney Morning Herald and TheAge) online.
33. Sales Program: With Inflatable Creative I helped develop the Signature Series campaign for TAG Heuer for the Sydney Olympics. It was a limited edition 2000 chronograph featuring the signatures of six internationally endorsed TAG Heuer athletes, including: American sprinter, Marian Jones; Australian swimmer - Susie O’Neill and Welsh hurdler - Colin Jackson. The “signature series” was TAG Heuer’s first new product created outside Switzerland. It sold in Australia, the US and UK during the 2000 Olympic Games.
34. Finished Art: Produced 99 pieces of artwork with the Bond Direct team for the Ansett Airlines Frequent Flyer Program.
35. Product Development: I developed products such as video island ads for the sales team to sell in conjunction with the Fairfax Digital tech team.
36. Customer Service: I was the primary sales contact for busting both technical (flash/DHTML/HTML etc), content related and sales objections for Fairfax Digital, sometimes coding solutions and fixing flash files on the fly.
37. Web Upgrade: My team re-skinned the legacy technology behind the ‘other’ classified categories for Fairfax Digital.
38. Customer Self Service: I headed up a team integrating the newspaper ad booking service into the domain.com.au site for real estate classifieds. This involved creating the requirements documentation (from a business, cost and technical perspective), directing the team developing the user interface (Wireframes/HTML) and directing the .net development teams to implement the solution into the online site framework. This included integration with the legacy call centre technology and process.
39. Sales Initiative: I managed the “Domain Developer’s” pitch, including designing and writing the sales presentation to apartment developers, managing the technical issues and teams to implement the program. I worked with sales to sell the program and implemented SMS and Direct Email as part of the value to advertisers for Fairfax Digital.
40. Content Management: I helped integrate third party content and advertising into the existing online sites within the Fairfax Digital Network.
41. Integrated Media: Participated in integrated media programs such as colour in classifieds, web pointers and Print to Web (Catalogues and Display Ads Online) from the Fairfax Newspapers.
42. Customer Self Service: Worked on the business architecture for the Fairfax Digital AdCentre headed up by Clair Mula Trade Marketing Manager Fairfax Digital.
43. Produced many campaigns for Medibank Private, AAMI, SEC and the National Australia Bank.
44. I implemented display, classified and insert up-sells from the Fairfax Publications to the online network. For example display ad PDFs online and catalogues online.
45. I was part of a team integrating Web Pointers into all Fairfax print publications to increase online traffic.
46. I worked with the domain.com.au team and project managed the introduction of the ‘Developer Packages’ that gave companies such as LendLease and Meriton the ability to own state and regional landing pages on domain.com.au
47. I worked on the project to add PDF city guides from Lonely Planet to the Newstore interface at Fairfax Digital.
48. I was involved with the development of the IT Whitepapers program that provided direct leads to customers and significant revenue to Fairfax Digital on their News Sites (Sydney Morning Herald and TheAge).
49. I was involved with the development of the video island that appeared on Fairfax News Sites (Sydney Morning Herald and TheAge).
50. I helped integrate 3rd Party systems such as Eyeblaster into the Fairfax Digital network for customers and internal teams.
51. I contoured a hell of a lot of images over the years.
52. Created Livery and Stationery programs for major media clients. For example all the stationery for Mitchells and emitch.
53. Put the entire Qantas Booking Engine Page in an Island Ad for the Travel sections on TheAge and Sydney Morning Herald sites at Fairfax Digital.
54. I spotted and retouched about 20,000 images for Lonely Planet. I did a lot of facial retouching for magazines and fashion.

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