Posted on Jun 19, 2010 - 06:15 PM

Details

Client: Gold FM/Inflatable Creative
Creative: David McLagan - Words, Nick Sawyer - Pictures
Graphics, Production, Photoshop: Virgil Reality

Description

Grubby and Dee Dee were “moving to the new Gold FM”, so Inflatable Creative got the job to let everybody know. David McLagan came up with a fantastic concept “We’ll make your breakfast” and wrote a very funny script for the TVC and Nick and I worked on the Print Campaign and TVC Graphics. When it all came together, it was a very successful campaign.

The photography was supplied by Stuart Curnow with a fantastic shot of Grubby and Dee Dee reflected in the toaster. The CDs were photographed and added into the toaster so that different CDs could be used in rotation to reflect the range of music the station had to offer. Reflections from the CDs were added in Photoshop to fit in with the shot. I contoured and composited the images into the ad and created graphics from Nick’s art direction.

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